Case Study: SEO Strategy for Mysore Travelo
Client Overview:
Mysore Travelo is a premium travel agency offering curated travel experiences in and around Mysore. The company specializes in heritage tours, nature expeditions, and custom travel packages, aiming to showcase the rich cultural and natural heritage of the region.
Challenges Identified
- Low Online Visibility: Mysore Travelo struggled with low visibility in search engine results, making it difficult to attract organic traffic.
- High Competition: Competing with established travel agencies and platforms in the niche was a significant hurdle.
- Irrelevant Traffic: The website was attracting non-targeted visitors, leading to high bounce rates and minimal inquiries.
- Under-optimized Content : Existing content lacked SEO best practices, including keywords, meta tags, and internal linking.
- Lack of Local SEO: Mysore Travelo was not leveraging local SEO to attract customers specifically searching for tours in Mysore.
Strategy Implemented
- Comprehensive Keyword Research: Identified high-traffic, low-competition keywords like "Mysore heritage tours," "best nature expeditions Mysore," and "custom travel packages Mysore."
- On-Page Optimization:
- Improved meta titles, descriptions, and headers.
- Added internal links to guide visitors through the website.
- Optimized images with alt tags and compressed files for faster loading.
- Content Revamp:
Created high-quality blogs and guides, including:
- "Top 10 Heritage Sites in Mysore"
- "Ultimate Nature Trails Near Mysore"
- "A Weekend Getaway Guide from Mysore"
- Local SEO Enhancements:
- "Registered the business on Google My Business and optimized the listing with accurate NAP (Name, Address, Phone Number) information."
- "Added customer reviews and photos to boost local credibility."
- Technical SEO Fixes:
- Improved site speed and mobile responsiveness.
- Fixed broken links and improved URL structures.
- Link-Building Campaign:
Partnered with local travel bloggers and regional websites for backlinks to improve domain authority.
Results Achieved
- Organic Traffic Growth: Website traffic increased by 85% in six months.
- Improved Rankings:
- Ranked on the first page for "Mysore heritage tours" and "custom Mysore packages."
- Significant improvement for over 15 targeted keywords.
- Increased Inquiries:
Monthly inquiries grew by 120%, leading to a 60% rise in bookings.
- Enhanced Local Visibility:
Local searches like "tour operator Mysore" saw a 70% boost in clicks on Google Maps.
Results
- Increased Customer Engagement: Website traffic increased by 45% within three months due to enhanced online presence and targeted marketing.
- Higher Conversion Rates: Booking rates grew by 30% as customers responded positively to the personalized travel options.
- Positive Customer Feedback: Surveys indicated a 95% satisfaction rate, with customers appreciating the flexibility and customization options.
