Case Study: Mysore to Coorg Cab Packages
Industry: Travel & Mysore Texi
Services Provided: SEO (Search Engine Optimization)
Introduction
Mysore to Coorg Cab is a dedicated transportation service provider catering to
travelers who wish to explore the scenic route between Mysore and Coorg. The company
offers comfortable, reliable, and affordable cab services, ensuring a hassle-free
travel experience. With the growing demand for local tourism, it became essential
for the company to strengthen its online presence and rank higher in search engine
results for relevant keywords. Our digital marketing agency, Needle Ads
Technologies, was tasked with improving the SEO performance of Mysore to Coorg Cab’s
website.
1. Challenges
Before engaging with us, the website faced several challenges in terms of visibility
and rankings:
- Low Search Engine Ranking: The website ranked poorly for key search terms
like "Mysore to Coorg cab services" and "cab services in Coorg".
- Limited Organic Traffic: Due to low rankings, the website’s organic traffic
was minimal, affecting its overall lead generation.
- On-page SEO Deficiencies: Issues such as missing meta tags, poorly
structured URLs, and inadequate content optimization were evident.
- Competitor Dominance: Many local competitors were already well-established
on search engines, making it harder for Mysore to Coorg Cab to stand out.
2. Our Approach
To address these challenges, we implemented a comprehensive SEO strategy focusing on
both on-page and off-page optimization. The key areas of focus were:
- LinkKeyword Research and Optimization: We conducted thorough keyword
research to identify high-potential keywords that could drive relevant traffic. We
targeted long-tail keywords such as "affordable cabs from Mysore to Coorg," "best
taxi services to Coorg," and "Mysore to Coorg one-way cab."
- Content Enhancement: We revamped the website content to make it more
SEO-friendly by integrating the identified keywords naturally. Additionally, we
optimized the service pages and created engaging blogs about travel tips and guides
for tourists visiting Coorg, helping to attract organic traffic.
3. On-page SEO
- Improved meta tags, titles, and descriptions.
- Optimized image alt texts and headings.
- Structured URLs to be more SEO-friendly.
- Enhanced the site's loading speed and mobile responsiveness.
4. Local SEO
- Local search optimization was crucial for Mysore to Coorg Cab, so we optimized the
Google My Business profile, focusing on local keywords, customer reviews, and
location-based optimizations. We also worked on local citations to improve
visibility in local searches.
5. Off-page SEO
- We built high-quality backlinks through strategic guest posting, content
syndication, and directory submissions relevant to the travel industry.
Additionally, we engaged with travel forums and websites to create strong referral
links back to the site.
6. Technical SEO
- We addressed technical SEO issues such as broken links, XML sitemap errors, and
crawl issues. A proper robots.txt file was configured to help search engines index
the site correctly.
7. Results
After three months of consistent SEO efforts, the website has seen significant
improvements:
- Improved Ranking:The website now ranks on the first page of Google for
high-intent keywords like "Mysore to Coorg taxi" and "best cab services from Mysore
to Coorg."
- Increased Organic Traffic:The organic traffic has increased by 45%, resulting
in more inquiries and bookings through the website.
- Better Local Search Presence:With the optimization of Google My Business and
local citations, the website has seen a 30% increase in visibility for
location-based searches.
- Higher Engagement:The bounce rate has decreased by 20% as users find the
content more relevant and engaging.
Conclusion:
By leveraging our SEO expertise, Mysore to Coorg Cab was able to significantly
improve its online visibility, attract more qualified traffic, and increase customer
bookings. Our targeted SEO strategy helped the company secure a strong foothold in a
competitive market, making them a go-to option for cab services in the Mysore-Coorg
region.
This case study demonstrates the importance of a well-rounded SEO strategy in
achieving sustainable growth for service-based businesses.
