Enhancing Online Visibility for Corbett National Park

Case Study: Enhancing Online Visibility for Corbett National Park

Industry: Travel & Tourism

Services Provided: SEO (Search Engine Optimization)

Background:

Corbett National Park is a renowned wildlife sanctuary in India, attracting tourists from around the globe who seek wildlife safaris, nature experiences, and adventure. Despite its reputation, the park's official website faced challenges in reaching its full potential online due to increasing competition, lack of keyword optimization, and limited local and global visibility.

Objectives:

Increase organic traffic to the website.

Improve keyword rankings for targeted travel and tourism-related search terms.

Boost user engagement and reduce bounce rate.

Enhance overall visibility on search engines like Google for both local and international audiences.

Generate more inquiries and bookings for safaris, lodging, and tours within the park. SEO Strategy:

To achieve the set objectives, we implemented a multi-pronged SEO strategy, focusing on both on-page and off-page optimizations.

1. Keyword Research & Analysis:

• Extensive keyword research to identify high-traffic, relevant keywords such as “Corbett National Park safaris,” “wildlife safari booking,” “best time to visit Corbett,” and “Corbett lodges.”
• Focused on long-tail keywords that catered to specific user queries, such as “Corbett National Park summer safari packages” and “adventure tour Corbett.”

2. On-Page SEO Optimization:

• Title Tags & Meta Descriptions: Optimized all title tags and meta descriptions to be keyword-rich, improving click-through rates (CTR) on search engine results pages (SERPs).
• Content Optimization: Revised existing content and created fresh content for essential pages (safari booking, lodging, adventure tours), ensuring each page was SEO-friendly and highly engaging.
• Technical SEO: Ensured fast page load times, mobile responsiveness, and proper use of H1 tags, alt tags for images, and internal linking strategies to distribute authority across the website.
• Structured Data Implementation: Added structured data (schema markup) to improve search engine understanding of key information such as locations, pricing, and tours.

3. Off-Page SEO Strategy:

• Link Building Campaigns: Created backlinks from authoritative travel and tourism blogs, directories, and niche-specific websites to boost domain authority. Collaborated with influencers and travel bloggers who shared content related to Corbett National Park, generating referral traffic.
• Local SEO: Optimized the Google My Business (GMB) profile, ensuring accurate information about the park, contact details, and user reviews, resulting in increased local foot traffic and engagement.

4. User Experience (UX) & Conversion Optimization:

• Improved Site Navigation: Enhanced the user experience by simplifying site navigation, ensuring users could easily find safari booking options, lodging information, and available tours.
• Call-to-Action (CTA) Improvements: Made CTAs more prominent across pages to drive bookings and inquiries.
• Mobile Optimization: Implemented responsive designs to ensure an optimal experience for users on mobile devices, contributing to better rankings.

Results:

Within six months of implementing the SEO strategy, we achieved the following measurable outcomes:

• Organic Traffic: Website traffic increased by 70%, with a noticeable improvement in international visitors.
• Organic Traffic: Website traffic increased by 70%, with a noticeable improvement in international visitors.
• Keyword Rankings: Over 50+ keywords, including “Corbett National Park safari booking” and “Corbett wildlife tours,” ranked in the top 5 positions on Google.
• Bounce Rate:Bounce rate decreased by 25%, indicating improved engagement and content relevance.
• Bookings and Inquiries: A 40% increase in safari bookings and inquiries was observed through the website’s contact forms and booking portals.
• Local SEO Impact: Significant improvement in local search visibility led to a 35% increase in inquiries from nearby areas for same-day tours and safaris.