Case Study: SEO and Digital Strategy for Ganpati Over Seas
Client Overview:
Ganpati Over Seas is a leading exporter specializing in agricultural products, textiles, and handcrafted goods. The company serves clients across Europe, the Americas, and Asia, known for its high-quality standards, timely delivery, and customer satisfaction.
Challenges Identified
- Limited Online Visibility: Despite a robust offline reputation, the company lacked a strong online presence, making it hard to compete in the global export market.
- Low International Reach: The website was not optimized for international SEO, limiting its reach to foreign clients searching for exporters in specific niches.
- Underutilized Digital Marketing: Ganpati Over Seas wasn’t leveraging digital platforms to showcase its product range or establish its brand as an industry leader.
- Poor Conversion Rate: While some traffic was coming in, the conversion rate was low due to unclear calls to action and under-optimized product pages.
- Lack of Brand Trust Online: Few reviews and testimonials on international platforms hindered trust-building with prospective clients.
Strategy Implemented
- Website Revamp for Global Audience:
- Redesigned the website with a professional and user-friendly layout.
- Added detailed product descriptions, certifications, and a streamlined inquiry process.
- Ensured multilingual compatibility to cater to non-English speaking clients.
- International SEO Optimization:
Targeted country-specific keywords like “India’s top agricultural exporter,” “handcrafted goods supplier from India,” and “organic textiles export.”
Created location-specific landing pages for major markets.
- Content Marketing:
Developed export-focused content, including:
- “Guide to Importing High-Quality Agricultural Products from India”
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- “Why Choose Ganpati Over Seas for Your Textile Needs?”
- “Top Trends in Handcrafted Goods Exports in 2024”
- Social Media and B2B Marketing:
- Launched LinkedIn campaigns to connect with international buyers.
- Shared industry insights and product updates on Instagram and Facebook to enhance engagement.
- Trust-Building Measures:
- Highlighted certifications, awards, and case studies on the website.
- Encouraged satisfied clients to leave reviews on platforms like Google Business and trade directories.
- Backlink Strategy:
- Partnered with trade publications and industry websites to secure high-quality backlinks.
- Listed the company on international trade directories.
Results Achieved
Improved Search Rankings: The website ranked on the first page for over 30 high-intent keywords, including “agricultural exports from India” and “Indian handcrafted goods supplier.”
Increased Global Traffic: Website traffic grew by 120%, with significant contributions from international markets.
Higher Conversion Rates: Inquiries from the website increased by 85%, leading to a 50% growth in new export deals.
Enhanced Brand Credibility: Ganpati Over Seas received over 200 positive reviews on various platforms, boosting its reputation.
Social Media Growth: LinkedIn connections and engagement grew by 60%, establishing the company as a thought leader in its niche.
