Google Ads Services for 4achievers

Case Study: 4 Achievers

Client: Client: 4 Achievers

Industry: Education and Training

Services Provided: IT training programs, including Data Science, Full Stack Development, and Digital Marketing

Objective: Drive targeted traffic to the website, generate leads for training programs, and maximize conversions through Google Ads.

1. Strategy

Campaign Structure:

• Search Campaign: Focused on capturing high-intent search queries from users looking for IT training programs. Keywords like "Data Science courses," "Full Stack Development training," and "Digital Marketing certification" were targeted.
• Display Campaign: To boost brand awareness, we created visually engaging display ads to target potential students browsing relevant websites.
• Performance Max Campaign: Utilized Google’s AI-driven campaign to reach users across various channels, optimizing for the highest potential conversions.

2.Keyword Targeting:

• Broad Match Keywords: Used to capture a wider range of search queries related to IT training.
• Phrase and Exact Match Keywords: Focused on specific queries to ensure more targeted and relevant traffic.
• Negative Keywords: Applied to filter out irrelevant search terms and reduce wasted ad spend.

3. Ad Copy and Creatives:

• Ad Copy: Created compelling, action-oriented ad copies with clear calls to action, emphasizing the benefits of enrolling in 4 Achievers' programs. Example: “Become a Certified Data Scientist in 6 Months! Enroll Today!”
• Ad Extensions: Incorporated site link extensions, call extensions, and structured snippet extensions to provide additional information and increase the visibility of ads.

4. Landing Pages:

• Optimized landing pages with clear messaging, course details, and a prominent lead capture form. Split-tested different versions of landing pages to improve conversion rates.

5. Budget Management:

• The initial budget was distributed across different campaigns based on performance. For the first month, the total budget was INR 18,000, with a focus on testing and optimizing ads for lead generation.
• Results (1st October – 8th October)
• Total Leads Generated: 18
• Total Amount Spent: INR 18,000
• Cost Per Lead (CPL): INR 1,000
• Breakdown by Course:
• Data Science:
• Challenges

High Competition: The IT education industry is highly competitive, leading to high CPCs (Cost Per Click). The campaign required constant keyword refinement to stay within budget while generating quality leads.

Landing Page Optimization: Initial landing page conversion rates were lower than expected, requiring adjustments and A/B testing to improve performance. Optimization & Learnings

Keyword Adjustments: We paused underperforming keywords and focused the budget on the highest-converting terms. This resulted in better lead quality and a lower cost per lead. Ad Copy Testing: Split testing different ad headlines and descriptions helped us identify the most effective messaging that resonated with the audience.

Enhanced Targeting: Adjusting targeting parameters to focus more on mobile users and leveraging remarketing lists helped capture users who had previously interacted with the brand. Conclusion

The Google Ads campaign for 4 Achievers successfully generated 18 leads within the first 8 days, achieving a CPL of INR 1,000. With continuous optimization, the campaign is expected to deliver even higher conversions in the upcoming months. The initial results demonstrate that strategic targeting, compelling ad copy, and effective budget management can significantly boost lead generation for educational programs.